Al­ler­gan CEO Brent Saun­ders takes a pric­ing pledge: Preda­to­ry prac­tices must end

Caught in the lat­est tem­pest over dra­mat­ic price hikes for old ther­a­peu­tics, Al­ler­gan CEO Brent Saun­ders is swear­ing off the prac­tice, vow­ing to main­tain a fair pric­ing pol­i­cy that could well in­spire oth­ers in the busi­ness to fol­low suit.

This pledge in­cludes lim­it­ing Al­ler­gan’s an­nu­al price hikes to mod­est sin­gle-dig­it in­creas­es, and Saun­ders says Al­ler­gan will nev­er again jack up prices with­out a sig­nif­i­cant in­crease in costs as prod­ucts near the loss of patent pro­tec­tion, di­verg­ing from a stan­dard in­dus­try prac­tice he ad­mits the com­pa­ny has fol­lowed in the past.

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