Nurses star in J&J's campaign centered on the importance of nurses who are increasingly stressed, burnt out and quitting the profession (via Johnson & Johnson)

Thank­ful for nurs­es: J&J's new cam­paign aims to re­set pan­dem­ic clock back to grat­i­tude

Ed­i­tor’s Note: For more news and ex­clu­sive cov­er­age from the mar­ket­ing beat, sub­scribe to the End­points Mar­ket­ingRx week­ly re­port in your read­er pro­file.

In the ear­ly days of the pan­dem­ic, peo­ple cheered for nurs­es – de­liv­er­ing food, writ­ing thank you notes and ring­ing bells night­ly to show their ap­pre­ci­a­tion. But some­thing shift­ed this sum­mer, and now John­son & John­son wants to re­mind peo­ple of the grat­i­tude that nurs­es still de­serve.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.