The Melon family, as seen in Concussion Awareness Now's latest campaign
Abbott introduces the Melon family to raise concussion awareness
Abbott is renewing its concussion awareness campaign, weeks after the company received FDA clearance for its lab-based traumatic brain injury (TBI) blood test.
The unbranded campaign features three generations of the Melon family — animated talking melons who slip on toys or take a spill while playing pickleball.
“Don’t mess with your melon. If you hit it, get it checked,” a narrator says.
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