Ab­bott in­tro­duces the Mel­on fam­i­ly to raise con­cus­sion aware­ness

Ab­bott is re­new­ing its con­cus­sion aware­ness cam­paign, weeks af­ter the com­pa­ny re­ceived FDA clear­ance for its lab-based trau­mat­ic brain in­jury (TBI) blood test.

The un­brand­ed cam­paign fea­tures three gen­er­a­tions of the Mel­on fam­i­ly — an­i­mat­ed talk­ing mel­ons who slip on toys or take a spill while play­ing pick­le­ball.

“Don’t mess with your mel­on. If you hit it, get it checked,” a nar­ra­tor says.

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