AbbVie re-ups social and digital corporate campaign starring real patients and employees
AbbVie is enlisting real people — including patients alongside its own employees and scientists — in unscripted social media ads under its corporate campaign “Here. Now.” The social and digital online video ads feature the people talking about AbbVie science and medicines and the personal connections for each.
A chronic lymphocytic leukemia (CLL) patient named Ben, for example, talks about his diagnosis at a time when “the options weren’t really great options” as part of a new 15-second Facebook ad. Two AbbVie employees including VP of US oncology Ahmed Kotb followed up, spelling out the pharma’s commitment to developing medicines for conditions with limited treatments.
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