Ab­b­Vie spon­sors on­line atopic der­mati­tis doc­u­men­tary de­but, re­veals new lifestyle da­ta

Six peo­ple with atopic der­mati­tis lit­er­al­ly bare their skin and open up about liv­ing with the painful con­di­tion in a new 10-minute doc­u­men­tary spon­sored by Ab­b­Vie.

And as they all agree, it’s not just itch­ing — it’s cracked skin, bleed­ing, blis­ters, pain, not be­ing able to sleep, en­dur­ing stares and ques­tions that make liv­ing with eczema “un­bear­able.”

They take turns list­ing what they’re tired of: be­ing iso­lat­ed, alone, un­able to work and tired of be­ing strong. Then a young moth­er from Slove­nia adds qui­et­ly, “And some­times, I’m tired of be­ing alive.”

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