Ab­b­Vie teams up with Shut­ter­stock to re­de­fine beau­ty in lat­est aes­thet­ics cam­paign

Ab­b­Vie is set­ting out to change beau­ty stan­dards in aes­thet­ics mar­ket­ing — and to do so, it’s team­ing up with Shut­ter­stock.

The phar­ma gi­ant’s Al­ler­gan Aes­thet­ics unit an­nounced the new part­ner­ship last week as part of its Dri­ving Racial Eq­ui­ty in Aes­thet­ic Med­i­cine, or DREAM Ini­tia­tive, co-found­ed by Skin­bet­ter Sci­ence. In ad­di­tion to pub­lish­ing a new re­port on in­clu­siv­i­ty in beau­ty mar­ket­ing, ti­tled “Forces of Beau­ty,” Ab­b­Vie will launch an ac­com­pa­ny­ing video se­ries pro­duced by Shut­ter­stock Stu­dios.

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