Jennifer Aniston (Photo by Evan Agostini/Invision/AP)

Ac­tress Jen­nifer Anis­ton stars in Idor­si­a's de­but cam­paign to raise aware­ness for in­som­nia

Jen­nifer Anis­ton is so over rest­less nights. The for­mer “Friends” ac­tress is seen toss­ing and turn­ing in a TV ad in Idor­sia’s “Seize the Night & Day” cam­paign, which de­buted just two days af­ter the com­pa­ny se­cured an ap­proval for its new in­som­nia drug Qu­viviq.

While the cam­paign nev­er men­tions Qu­viviq, the goal is “just bring­ing sleep to the fore­front of con­ver­sa­tion,” said Christo­pher Clark, US head of Idor­sia’s com­mu­ni­ca­tions. Qu­viviq — which is the Swiss biotech’s first ap­proved drug — isn’t launch­ing un­til May be­cause it has to be sched­uled as a con­trolled sub­stance by the US Drug En­force­ment Ad­min­is­tra­tion.

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