
Actress Jennifer Aniston stars in Idorsia's debut campaign to raise awareness for insomnia
Jennifer Aniston is so over restless nights. The former “Friends” actress is seen tossing and turning in a TV ad in Idorsia’s “Seize the Night & Day” campaign, which debuted just two days after the company secured an approval for its new insomnia drug Quviviq.
While the campaign never mentions Quviviq, the goal is “just bringing sleep to the forefront of conversation,” said Christopher Clark, US head of Idorsia’s communications. Quviviq — which is the Swiss biotech’s first approved drug — isn’t launching until May because it has to be scheduled as a controlled substance by the US Drug Enforcement Administration.
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