A child plays Akili's FDA-approved EndeavorRx video game to treat ADHD.

Ak­ili taps new com­mer­cial chief in ad­vance of fall mar­ket­ing launch for AD­HD video game ther­a­py

As Ak­ili In­ter­ac­tive preps its AD­HD video game ther­a­py for com­mer­cial launch – and builds out its new Roblox part­ner­ship – it’s tap­ping com­mer­cial vet­er­an Matt Franklin to lead the way.

Franklin will join Ak­ili lat­er this month as pres­i­dent and chief op­er­at­ing of­fi­cer with a fo­cus on the com­mer­cial launch and mar­ket­ing of En­deav­or­Rx, its FDA-ap­proved cog­ni­tive ther­a­py for at­ten­tion deficit hy­per­ac­tiv­i­ty dis­or­der, lat­er this year. His du­ties in­clude over­see­ing day-to-day op­er­a­tions at Ak­ili across com­mer­cial, prod­uct, en­gi­neer­ing, med­ical and em­ploy­ee tal­ent.

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