Astellas signals oncology aspirations to healthcare providers in ‘Changemakers’ campaign
Astellas is highlighting the people behind its oncology efforts with its latest corporate campaign. The “Changemakers” features some of the real Astellas Oncology employee scientists, researchers and business people talking about their passions and reasons for doing what they do.
The three-part video series is shot in stark black-and-white video with the only color a connecting red multi-line thread running through the scenes between people and thoughts — sometimes very personal ones. Senior director of US medical affairs Stephanie Braun talks about her mother who was diagnosed with acute myeloid leukemia (AML) at the time she happened to be working in that area. She talks about her mother’s treatments that gave her time with family and more milestones after she was diagnosed.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.