In Astellas Oncology's latest corporate campaign, employees talk about the pharma and their personal dedication to tackling cancer.

Astel­las sig­nals on­col­o­gy as­pi­ra­tions to health­care providers in ‘Change­mak­ers’ cam­paign

Astel­las is high­light­ing the peo­ple be­hind its on­col­o­gy ef­forts with its lat­est cor­po­rate cam­paign. The “Change­mak­ers” fea­tures some of the re­al Astel­las On­col­o­gy em­ploy­ee sci­en­tists, re­searchers and busi­ness peo­ple talk­ing about their pas­sions and rea­sons for do­ing what they do.

The three-part video se­ries is shot in stark black-and-white video with the on­ly col­or a con­nect­ing red mul­ti-line thread run­ning through the scenes be­tween peo­ple and thoughts — some­times very per­son­al ones. Se­nior di­rec­tor of US med­ical af­fairs Stephanie Braun talks about her moth­er who was di­ag­nosed with acute myeloid leukemia (AML) at the time she hap­pened to be work­ing in that area. She talks about her moth­er’s treat­ments that gave her time with fam­i­ly and more mile­stones af­ter she was di­ag­nosed.

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