Astellas taps TikTok influencers to talk menopause symptoms in a first pharma move
Astellas is breaking new ground with TikTok as the first pharma company involved in the social media channel’s TikTok Pulse program.
TikTok Pulse places ads next to the most popular content — the top 4% — instead of the typical contextual placements in viewers’ personal feeds. In Astellas’ case, the ads are menopause symptom awareness videos created by two women influencers. Astellas gave the influencers a general brief to create a TikTok video about menopause with a focus on vasomotor symptoms — also known as night sweats or hot flashes.
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