Aurinia's latest push for lupus nephritis awareness leans on the not-so-fun, but necessary realities of the chronic condition.

Au­rinia ‘can­did’ cam­paign en­cour­ages lu­pus nephri­tis pa­tients to stay cur­rent on doc­tor check­ups

“Pee­ing in a cup sucks.”

That’s the head­line — and the un­com­fort­able truth — in one of Au­rinia Phar­ma­ceu­ti­cals’ new cam­paign ads en­cour­ag­ing lu­pus nephri­tis pa­tients to pri­or­i­tize doc­tor vis­its.

Be­cause as it al­so points out in the same ad: “But kid­ney fail­ure is way worse.”

Au­rinia is hop­ing the eye-catch­ing “Get Un­com­fort­able” cam­paign will spur peo­ple with the rel­a­tive­ly silent dis­ease to act be­fore it’s too late. Chron­ic kid­ney dis­ease caused by lu­pus nephri­tis is ir­re­versible and could po­ten­tial­ly lead to kid­ney fail­ure, dial­y­sis and the need for a kid­ney trans­plant. Urine test­ing is rec­om­mend­ed every three months for pa­tients.

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