Bausch + Lomb tack­les glau­co­ma aware­ness and re­search fund­ing with non­prof­it part­ner in new cam­paign

Bausch + Lomb is team­ing up with the Glau­co­ma Re­search Foun­da­tion dur­ing glau­co­ma aware­ness month to in­crease ed­u­ca­tion around the eye dis­ease.

The “Screen, Pro­tect, Cure” cam­paign is rolling out in dig­i­tal, so­cial and in-of­fice pro­mo­tions with the goal to not on­ly raise gen­er­al aware­ness, but al­so high­light the need for eye screen­ings and dri­ve do­na­tions to the foun­da­tion. It’s the sec­ond year for the col­lab­o­ra­tion, and Bausch will match any do­na­tion to the Glau­co­ma Re­search Foun­da­tion (GRF) up to $20,000 to­tal. GRF’s ef­forts are fo­cused on find­ing a cure for glau­co­ma.

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