Bio­haven’s top sci­en­tist stars in new ‘Idea­haven’ mi­graine cam­paign, adding to its mar­ket­ing bag of tricks

Bio­haven’s newest “celebri­ty” is al­so its top sci­ence leader.

CSO Char­lie Con­way is host­ing its new un­brand­ed video se­ries “Idea­haven: Mi­graine Voic­es.” The month­ly se­ries launched last month will tap physi­cians, ad­vo­cates and peo­ple liv­ing with mi­graine to cov­er top­ics from stig­ma to ther­a­pies.

How­ev­er, the mak­er of Nurtec ODT well-known for its celebri­ty spokes­peo­ple isn’t to­tal­ly step­ping away from fa­mous faces in the un­brand­ed work. The first guest on Con­way’s show is coun­try mu­sic singer Al­lie Sealey, who talks about her mi­graine ex­pe­ri­ence and about the song she wrote for the mi­graine com­mu­ni­ty called “Not All in Your Head.”

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