Biohaven’s top scientist stars in new ‘Ideahaven’ migraine campaign, adding to its marketing bag of tricks
Biohaven’s newest “celebrity” is also its top science leader.
CSO Charlie Conway is hosting its new unbranded video series “Ideahaven: Migraine Voices.” The monthly series launched last month will tap physicians, advocates and people living with migraine to cover topics from stigma to therapies.
However, the maker of Nurtec ODT well-known for its celebrity spokespeople isn’t totally stepping away from famous faces in the unbranded work. The first guest on Conway’s show is country music singer Allie Sealey, who talks about her migraine experience and about the song she wrote for the migraine community called “Not All in Your Head.”
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