Boehringer In­gel­heim taps fash­ion stu­dents in lat­est 'Un­wear­able' ef­fort to spot­light rare pso­ri­a­sis con­di­tion

Boehringer In­gel­heim is adding to its award-win­ning art col­lec­tion.

The art? An un­wear­able fash­ion col­lec­tion with cloth­ing made of glass, wood­en shards, knives, ra­zor blades and vi­su­al­ized flames on man­nequins to high­light the ex­cru­ci­at­ing pain for peo­ple liv­ing with gen­er­al­ized pus­tu­lar pso­ri­a­sis (GPP).

The Un­wear­able Col­lec­tion was cre­at­ed by Dutch artist and tex­tile de­sign­er Bart Hess last year and won a slew of cre­ative awards. Now Boehringer is tak­ing the next step in the cam­paign and invit­ing stu­dents at the Fash­ion In­sti­tute of Tech­nol­o­gy (FIT) in New York to cre­ate a fifth en­sem­ble for the col­lec­tion.

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