
Boehringer sings a new tune with spokesperson Bernie Williams in newest lung disease campaign
For the past five years, former New York Yankees slugger Bernie Williams has been the face of Boehringer Ingelheim’s “Breathless” campaign aimed at raising awareness about idiopathic lung disease (ILD). Now Boehringer is evolving the campaign and Williams, who’s also a Grammy-nominated musician, is coming along.
Along with the celebrity vocal coach Eric Vetro, Williams is helping Boehringer launch “Tune In to Lung Health” officially on Wednesday. A new public service announcement about ILD will be screened first on Thursday evening at a Yankees home game versus the Red Sox where Williams will perform the national anthem.
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