Bris­tol My­ers, Boehringer and Roche top Ogilvy Health’s lat­est so­cial me­dia rank­ings

Bris­tol My­ers Squibb’s so­cial me­dia savvy nabbed it the top spot in Ogilvy Health’s newest re­port rank­ing of 10 lead­ing Big Phar­mas. It was fol­lowed by Boehringer In­gel­heim, Roche, GSK and As­traZeneca to round out the top five re­ceiv­ing the best over­all scores.

BMS led in the spe­cif­ic ar­eas of con­tent strat­e­gy and so­cial in­flu­ence across the six so­cial mea­sures Ogilvy scores the phar­mas on. Ogilvy eval­u­at­ed the phar­mas in six so­cial mea­sures, in­clud­ing cor­po­rate iden­ti­ty, ex­pe­ri­ence and de­sign, paid so­cial, and so­cial com­mu­ni­ty, along with strat­e­gy and in­flu­ence. Its re­search au­dit­ed phar­ma en­gage­ment on so­cial chan­nels Face­book, In­sta­gram, Twit­ter, YouTube and LinkedIn.

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