Bristol Myers expands cancer survivor campaign with actor and spokesperson Sterling K. Brown
A lot has changed in the world since Bristol Myers Squibb first introduced its campaign on cancer survivorship in 2019. However, managing a cancer diagnosis, treatment and life after remains a personal and distinct experience – and that’s what BMS is continuing to center in its “Survivorship Today” campaign.
With spokesman and actor Sterling K. Brown often as interviewer, the video series in the effort focuses on what it’s like to live with cancer told through the experiences of real patients.
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