Bristol Myers' new effort spotlights psoriasis patients and physicians from around the world
Bristol Myers Squibb is going global to chronicle the real world psoriasis experiences of physicians and patients, specifically highlighting the challenges for people of color.
Living with psoriasis does have commonalities, such as mental wellness and stigma concerns, but there is also a generally acknowledged lack of information and understanding around the condition for people of color. Bristol Myers wants to address that in the “Psoriasis Around the World” campaign and information.
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