In a still image from BMS' new Eliquis campaign, a man draws his trumpet to life and pursues his 'What's Next?' in music.

Bris­tol My­ers Squibb re­fresh­es Eliquis cam­paign, adds eye-catch­ing an­i­ma­tions in TV ads

Pas­sions come to life, lit­er­al­ly, in Bris­tol My­ers Squibb and Pfiz­er’s lat­est ads for an­ti­co­ag­u­lant Eliquis.

In the new com­mer­cial de­buted this month, those pas­sions in­clude ob­jects such as a trum­pet, a hat and a river­boat pad­dle that a man draws on a screen. Then each one comes to life and he’s shown play­ing the trum­pet, putting on the hat and play­ing with a band on a river­boat trav­el­ing up­stream.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.