In a still image from BMS' new Eliquis campaign, a man draws his trumpet to life and pursues his 'What's Next?' in music.
Bristol Myers Squibb refreshes Eliquis campaign, adds eye-catching animations in TV ads
Passions come to life, literally, in Bristol Myers Squibb and Pfizer’s latest ads for anticoagulant Eliquis.
In the new commercial debuted this month, those passions include objects such as a trumpet, a hat and a riverboat paddle that a man draws on a screen. Then each one comes to life and he’s shown playing the trumpet, putting on the hat and playing with a band on a riverboat traveling upstream.
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