From left to right: Claire Gillis, Kate Cronin, Grace Vernon, Allison Ceraso and Lori Lamkin speak about data and empathy in consumer health at Cannes Lions 2022 (Clara Bui/Endpoints News)

June 23, 2022 10:27 AM EDTUpdated 04:12 PM

Marketing

#CannesLions2022: Marketing leaders stress importance of empathy in data use

Nicole DeFeudis

Editor

CANNES — With the rise of big data, consumer health marketers are gathering more information about their audiences than ever before. However, experts at this year …

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#CannesLions2022: Marketing leaders stress importance of empathy in data use

Nicole DeFeudis

Editor

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Global Head of Marketing

Bachem

Bubendorf, BL, Switzerland

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#Can­nes­Lions2022: Mar­ket­ing lead­ers stress im­por­tance of em­pa­thy in da­ta use

Editor

Sign up to read this article for free.

Bachem

Bubendorf, BL, Switzerland

#CannesLions2022: Marketing leaders stress importance of empathy in data use