#CannesLions2022: Marketing leaders stress importance of empathy in data use
CANNES — With the rise of big data, consumer health marketers are gathering more information about their audiences than ever before. However, experts at this year’s Cannes Lions festival have a warning for creatives: Don’t lose that human touch.
“We are all charged with making our brands more empathetic. But the reality is brands aren’t empathetic, the people that make them are,” Allison Ceraso, president and chief creative officer at Havas Health Plus, said at a panel session. “We cannot lose that human interaction. So the makeup of our teams is critical.”
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