#CannesLions2022 MarketingRx roundup: Lions health downsize gets mixed reviews; Anti-obesity campaign wins Grand Prix
Cannes Lions are back in person this year, but the jury is still out on whether the move to nix the separate track of Cannes Lions Health is a good idea. Some pharma and health agencies are fans – it shows we’re on par with the rest of the advertising industry, they say – while others aren’t so sure about the new format. Several executives said they miss the old show which had a full two days of pharma- and health-focused content and programming.
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