#CannesLions2022 MarketingRx roundup: Pharma and health finalists packed in back of Palais basement displays; Ryan Reynolds advises humor, speed and diversity
Every finalist ad was in the basement of the Palais at the Cannes Lions advertising festival. It’s a long-held tradition for agencies and clients to cruise the rows and rows of the best of the best work from the advertising industry. Some chief creatives even bring younger talent and give talks or hold discussion groups as they peruse the global work.
However, anyone looking for the pharma and health and wellness Lions’ finalists this year may have had to search for them a bit.
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