#Can­nes­Lions2022: J&J and Bay­er nab health and well­ness wins in tech-filled cat­e­go­ry

CANNES — Apps, video games and oth­er dig­i­tal con­tent flood­ed the health and well­ness win­ner’s stage at the Cannes Li­ons’ ad­ver­tis­ing cre­ative fes­ti­val on Mon­day.

The 38 win­ners count­ed a hand­ful of phar­ma com­pa­nies among them in­clud­ing Bay­er and John­son & John­son, along­side con­sumer health com­pa­nies Proc­ter & Gam­ble and brands such as Harley David­son and Heineken.

While tech­nol­o­gy was the name of the game this year, the grand prize win­ner was much more low-tech.

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