#CannesLions2022: J&J and Bayer nab health and wellness wins in tech-filled category
CANNES — Apps, video games and other digital content flooded the health and wellness winner’s stage at the Cannes Lions’ advertising creative festival on Monday.
The 38 winners counted a handful of pharma companies among them including Bayer and Johnson & Johnson, alongside consumer health companies Procter & Gamble and brands such as Harley Davidson and Heineken.
While technology was the name of the game this year, the grand prize winner was much more low-tech.
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