#CannesLions2022: Pharma creativity awards shine spotlight on Horizon, Evofem and Abbott
CANNES — Small pharmas nabbed some big prizes at Cannes Lions on Monday night. Horizon Therapeutics picked up three awards, while Evofem Biosciences snagged two statues among a small group of just 11 pharma category winners. Abbott also took home two trophies for work for its Freestyle Libre diabetes continuous glucose monitoring device.
Horizon Therapeutics won a gold, silver and bronze for its Eyedar app for the blind created by Area 23, a veteran pharma and health Cannes Lions winning agency. Evofem won a silver and a bronze for its bold “House Rules” campaign for Phexxi non-hormonal birth control created by McCann Health that starred the popular “Schitt’s Creek” actress Annie Murphy.
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