Pharma category jury chief Brett O'Connor talks about the judges' process at Monday's press conference (Clara Bui/Endpoints News)

#Can­nes­Lions2022: Phar­ma cre­ativ­i­ty awards shine spot­light on Hori­zon, Evofem and Ab­bott

CANNES — Small phar­mas nabbed some big prizes at Cannes Li­ons on Mon­day night. Hori­zon Ther­a­peu­tics picked up three awards, while Evofem Bio­sciences snagged two stat­ues among a small group of just 11 phar­ma cat­e­go­ry win­ners. Ab­bott al­so took home two tro­phies for work for its Freestyle Li­bre di­a­betes con­tin­u­ous glu­cose mon­i­tor­ing de­vice.

Hori­zon Ther­a­peu­tics won a gold, sil­ver and bronze for its Eye­dar app for the blind cre­at­ed by Area 23, a vet­er­an phar­ma and health Cannes Li­ons win­ning agency. Evofem won a sil­ver and a bronze for its bold “House Rules” cam­paign for Phexxi non-hor­mon­al birth con­trol cre­at­ed by Mc­Cann Health that starred the pop­u­lar “Schitt’s Creek” ac­tress An­nie Mur­phy.

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