William Heiden, AMAG

Cred­i­bil­i­ty shred­ded, AM­AG jet­ti­sons CEO and 2 drugs as it looks to re­or­ga­nize around a sal­vage plan

With its rev­enue num­bers in a tail­spin and a top drug un­der crit­i­cal re­view at the FDA fol­low­ing a failed con­fir­ma­to­ry study, AM­AG is start­ing the new year with a new plan.

Out go two drugs for women’s health: the con­tro­ver­sial Vyleesi ap­proved last year to stim­u­late women’s sex­u­al de­sire and In­trarosa for the re­lief of pain dur­ing sex. The biotech $AM­AG plans to auc­tion off those drugs to any­one game to try to mar­ket them. Al­so out: CEO William Hei­den, once they find a suc­ces­sor for the helm.

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