Deep­In­tent ponies up ad guar­an­tees to take the edge off phar­mas' pro­gram­mat­ic ad hes­i­ta­tion

Phar­ma com­pa­nies still lag oth­er in­dus­tries when it comes to pro­gram­mat­ic ad­ver­tis­ing use, but the promise of bet­ter tar­get­ing – and now ad guar­an­tees — may be the in­cen­tive car­rot to change that.

That’s what Deep­In­tent is hop­ing for with ad­ver­tis­ing guar­an­tees for phar­ma com­pa­nies. Us­ing med­ical claims codes and oth­er de-iden­ti­fied da­ta, the adtech com­pa­ny says it can now pre­cise­ly quan­ti­fy how many qual­i­fied pa­tients it can reach be­fore, and tal­ly them up af­ter, to show a cam­paign’s ex­act reach.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER