Du­el­ing 7-fig­ure ad cam­paigns set sights on a big drug price ne­go­ti­a­tion bill com­ing soon

Pa­tients For Af­ford­able Drugs Now on Tues­day morn­ing an­nounced the launch of a sev­en-fig­ure ad buy — match­ing PhRMA’s re­cent cam­paign — thank­ing rep­re­sen­ta­tives for sup­port­ing pro­pos­als to low­er drug prices by al­low­ing Medicare ne­go­ti­a­tions.

The in­flux of funds comes as each side at­tempts to tease out what this mas­sive and un­prece­dent­ed drug pric­ing bill might do for the US, and most of all: how trans­for­ma­tive al­low­ing Medicare to ne­go­ti­ate drug prices would be for both in­dus­try and pa­tients.

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