Ei­sai’s art-dri­ven MBC project con­tin­ues with new ‘fear­LESS’ theme draw­ing on pa­tients’ in­di­vid­ual sto­ries

Ei­sai’s metasta­t­ic breast can­cer pa­tient por­trait cam­paign “This is MBC” be­gan sev­en years ago to bring metasta­t­ic can­cer sto­ries and con­ver­sa­tions in­to the open.

Its lat­est it­er­a­tion with part­ner ad­vo­ca­cy group META­vivor is called “fear­LESS” and fea­tures 10 women with MBC who lived in a house to­geth­er in Flagstaff, AZ dur­ing the cam­paign pho­to shoot. Pa­tient por­traits – a hall­mark of the long-run­ning cam­paign – this year show the women posed against the dra­mat­ic and beau­ti­ful south­west­ern land­scapes.

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