Eisai’s art-driven MBC project continues with new ‘fearLESS’ theme drawing on patients’ individual stories
Eisai’s metastatic breast cancer patient portrait campaign “This is MBC” began seven years ago to bring metastatic cancer stories and conversations into the open.
Its latest iteration with partner advocacy group METAvivor is called “fearLESS” and features 10 women with MBC who lived in a house together in Flagstaff, AZ during the campaign photo shoot. Patient portraits – a hallmark of the long-running campaign – this year show the women posed against the dramatic and beautiful southwestern landscapes.
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