Eli Lil­ly claims a TKO in its long-run­ning ti­tle fight with No­vo Nordisk for the block­buster di­a­betes mar­ket — but there’s a hitch

Eli Lil­ly isn’t just gun­ning for a bet­ter di­a­betes drug in tirzepatide. They want to cut ahead of No­vo Nordisk’s block­buster ri­val Ozem­pic (semaglu­tide) on the obe­si­ty front as well. But a new­ly-claimed win in a head-to-head Phase III show­down over re­duc­ing A1C while shed­ding pounds — com­plete with clear ev­i­dence of su­pe­ri­or­i­ty over the ap­proved ri­val — could prove a tough sell right now.

Let’s start with the lat­est da­ta from Lil­ly.

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