Epizyme rolls out rare blood cancer effort with patients' stories and friendly digital coach
When Bob K. was diagnosed with follicular lymphoma, he wasn’t even sure how to spell the name of the rare blood cancer. Now, as spokesperson for Epizyme’s “In My Blood” digital campaign, he and other follicular lymphoma (FL) patients are talking about their experiences with the type of non-Hodgkin’s lymphoma, alongside a new kind of digital coach.
“My Follicular Lymphoma Coach” is actually real-life hematology and oncology nurse practitioner Sandra Kurtin, who introduces herself in a video on the website. She asks the person watching to be prepared to answer some simple questions about their diagnoses, adding that her goal is to “take some of the uncertainty out of living with follicular lymphoma and prepare you to engage in a proactive partnership with your healthcare providers.”
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