Fred Hutch rebrands after merger, blending cancer research and patient care legacies in new identity
When Fred Hutchinson Cancer Research Center and Seattle Cancer Care Alliance merged, it was a marriage of complementary strengths for the already close partners. However, now under one umbrella as the Fred Hutchinson Cancer Center, or simply Fred Hutch as it is often called, it’s highlighting the newly unified research and clinical care programs with a new brand identity.
The new Fred Hutch debuted with a multicolor logo that nods to previous affiliations, a brand anthem video highlighting the strengths of the new organization and an advertising campaign centered on real patients, researchers and clinician pairs.
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