Fred Hutch re­brands af­ter merg­er, blend­ing can­cer re­search and pa­tient care lega­cies in new iden­ti­ty

When Fred Hutchin­son Can­cer Re­search Cen­ter and Seat­tle Can­cer Care Al­liance merged, it was a mar­riage of com­ple­men­tary strengths for the al­ready close part­ners. How­ev­er, now un­der one um­brel­la as the Fred Hutchin­son Can­cer Cen­ter, or sim­ply Fred Hutch as it is of­ten called, it’s high­light­ing the new­ly uni­fied re­search and clin­i­cal care pro­grams with a new brand iden­ti­ty.

The new Fred Hutch de­buted with a mul­ti­col­or lo­go that nods to pre­vi­ous af­fil­i­a­tions, a brand an­them video high­light­ing the strengths of the new or­ga­ni­za­tion and an ad­ver­tis­ing cam­paign cen­tered on re­al pa­tients, re­searchers and clin­i­cian pairs.

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