Tim Goddard and Jonathan Wilson (GHMC)

From pub­lic re­la­tions in­to broad­er mar­ket­ing, GMHC re­brands to re­flect agency net­work evo­lu­tion

When pub­lic re­la­tions is part of your com­pa­ny name, it can be chal­leng­ing to shift that sin­gu­lar as­so­ci­a­tion. So GLOB­AL­Health­PR is chang­ing its name — along with its lo­go and brand im­age — to Glob­al Health Mar­ket­ing and Com­mu­ni­ca­tions, or GHMC for short.

The in­de­pen­dent net­work with head­quar­ters in New York and part­ner agen­cies now in 60 coun­tries has grown from its launch 20 years ago as a me­dia-fo­cused PR net­work to one with broad mar­ket­ing and ad­ver­tis­ing ca­pa­bil­i­ties. The name change and im­age up­date re­flect the decades of ma­jor change across all me­dia, and the ef­fect on health­care mar­ket­ing, GHMC ex­ec­u­tives said.

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