From public relations into broader marketing, GMHC rebrands to reflect agency network evolution
When public relations is part of your company name, it can be challenging to shift that singular association. So GLOBALHealthPR is changing its name — along with its logo and brand image — to Global Health Marketing and Communications, or GHMC for short.
The independent network with headquarters in New York and partner agencies now in 60 countries has grown from its launch 20 years ago as a media-focused PR network to one with broad marketing and advertising capabilities. The name change and image update reflect the decades of major change across all media, and the effect on healthcare marketing, GHMC executives said.
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