Gaming for pharma: Real Chemistry adds video game marketing to agency expertise
Real Chemistry’s 21Grams ad agency wants to help pharma clients get in the game, video gaming, that is, with a new dedicated business practice. 21Gaming is ramping up to help clients across video game marketing plays, from custom original titles to simply advertising inside existing games.
Leading the group is Devon Taylor, a lifelong gamer who turned to the genre for her own mental health and wellness during postpartum depression after giving birth to her youngest son. She’s not alone, pointing out that two out of three moms play video games as a way to improve their moods and take a brain break.
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