Genen­tech, No­var­tis re-up chron­ic hive cam­paign with celebri­ty co­me­di­an spokesper­son

While chron­ic hives are no laugh­ing mat­ter, Genen­tech and No­var­tis are part­ner­ing with a well-known co­me­di­an to raise aware­ness of the con­di­tion.

Vic­ki Lawrence, known for her work as a cast mem­ber on “The Car­ol Bur­nett Show,” is al­so a pa­tient. She was di­ag­nosed with chron­ic id­io­path­ic ur­ticaria (CIU), al­so known as chron­ic spon­ta­neous ur­ticaria (CSU), af­ter suf­fer­ing with re­lent­less itch­ing in her hands that even­tu­al­ly spread.

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