Genmab launches corporate campaign amplifying its ‘knock your socks off’ antibodies
Genmab often talks about its “knock-your-socks-off” antibodies — and now the term is getting its own logo and corporate campaign.
The teal and purple logo for the acronym KYSO — Genmab pronounces it “ky-so” — debuts on Wednesday and comes on the heels of Genmab’s newly announced 2030 vision. That aspiration aims to expand Genmab’s drug development beyond oncology to include other serious diseases, while also doubling down on its own drug development.
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