Marisol Peron, Genmab SVP of communications and corporate affairs

Gen­mab launch­es cor­po­rate cam­paign am­pli­fy­ing its ‘knock your socks off’ an­ti­bod­ies

Gen­mab of­ten talks about its “knock-your-socks-off” an­ti­bod­ies — and now the term is get­ting its own lo­go and cor­po­rate cam­paign.

The teal and pur­ple lo­go for the acronym KYSO — Gen­mab pro­nounces it “ky-so” — de­buts on Wednes­day and comes on the heels of Gen­mab’s new­ly an­nounced 2030 vi­sion. That as­pi­ra­tion aims to ex­pand Gen­mab’s drug de­vel­op­ment be­yond on­col­o­gy to in­clude oth­er se­ri­ous dis­eases, while al­so dou­bling down on its own drug de­vel­op­ment.

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