Gen­mab, Seagen want cer­vi­cal can­cer to be seen in new 'Ce­Me' cam­paign along with pa­tient ad­vo­cates

Gen­mab and Seagen teamed up with Cer­vivor and its founder Tami­ka Felder to shift at­ten­tion to women liv­ing with cer­vi­cal can­cer in a new aware­ness cam­paign “CeMe.”

All too of­ten the fo­cus around cer­vi­cal can­cer is on hu­man pa­pil­lo­mavirus (HPV) and vac­ci­na­tion. That leaves out gen­er­a­tions of women born be­fore there was a vac­cine, or whose par­ents opt­ed out of the ado­les­cent vac­ci­na­tion se­ries when they were younger. Every year, more than 14,000 women in the US are di­ag­nosed with cer­vi­cal can­cer.

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