GSK's latest push for shingles awareness encourages people to literally 'wake up' to the virus inside them.
GSK warns 50+ crowd to ‘wake up’ to viral danger of shingles in latest campaign
Despite years of public health messaging and awareness advertising, people over the age of 50 still aren’t getting the shingles shots — or even widely understanding the risks.
GSK research shows that “a staggering 61% of adults don’t know or don’t think they are at risk for shingles.” So it’s doubling down on advertising, this time with a direct message about the dormant virus that causes shingles and is already inside 99% of people older than age 50.
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