Hap­pi­fy re­brands as Twill, weav­ing a new name for its ex­pand­ed dig­i­tal health and phar­ma busi­ness

Hap­pi­fy Health is chang­ing its name to Twill to re­flect its growth from its well­ness app in­to a dig­i­tal ther­a­peu­tics com­pa­ny with phar­ma and health­care in­dus­try part­ners.

Twill is metaphor­i­cal for those changes, chief strat­e­gy of­fi­cer Chris Was­den said, first in ref­er­enc­ing twill as a fab­ric and es­sen­tial­ly threads that Twill is un­tan­gling in both the com­plex­i­ty of the health­care in­dus­try as well as the com­pa­ny’s own myr­i­ad of prod­ucts and ser­vices. The oth­er metaphor re­lates to weav­ing — the new Twill is weav­ing a sim­ple way to de­liv­er dig­i­tal pa­tient care to peo­ple where, when and how they need it, he said.

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