HHS pro­motes 'up­dat­ed' Covid vac­cines in next phase of 'We Can Do This' ad cam­paign

The De­part­ment of Health and Hu­man Ser­vices is tak­ing the next step in its cam­paign to en­cour­age Covid-19 vac­ci­na­tions. The new fall “We Can Do This” ads move past the ini­tial mes­sage to get a vac­cine and asks Amer­i­cans — es­pe­cial­ly peo­ple aged 50 and old­er — to get an “up­dat­ed vac­cine.”

Up­dat­ed or bi­va­lent boost­ers are the new­er Pfiz­er-BioN­Tech and Mod­er­na vac­cines that add Omi­cron BA.4 and BA.5 com­po­nents to the orig­i­nal vac­cine — the CDC and HHS both rec­om­mend­ed the shots ear­li­er this month.

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