Ho­log­ic part­ners with Black women ad­vo­cates on uter­ine fi­broids cam­paign to im­prove di­ag­noses and treat­ment

Ho­log­ic is en­cour­ag­ing Black women and their ad­vo­cates to “get loud to get care” when it comes to uter­ine fi­broids. The medtech com­pa­ny’s new cam­paign “Un­mut­ing Fi­broids” shines a light on the gy­ne­co­log­i­cal health prob­lem that dis­pro­por­tion­ate­ly af­fects Black women.

Along with long­time part­ner The Black Women’s Health Im­per­a­tive (BWHI), Ho­log­ic kicked off the ef­fort with a round­table dis­cus­sion that in­clud­ed physi­cians, leg­is­la­tors, ad­vo­cates, faith lead­ers and celebri­ties with con­nec­tions to fi­broids. MSNBC re­porter Tiffany Cross, who re­cent­ly had fi­broid surgery, host­ed the dis­cus­sion about per­son­al ex­pe­ri­ences, the need for re­search, treat­ments and the un­der­ly­ing med­ical is­sue.

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