Hologic plans Super Bowl ad with Mary J. Blige to show women ‘Real Love’ means health checkups
If Mary J. Blige can make time for health checkups, so can you. That’s the message behind medical device and diagnostics company Hologic’s soon-to-be-debuted Super Bowl and Winter Olympic ad campaign.
The Grammy-winning R&B/hip-hop musician and actress travels from set to studio to gym to boardroom in the upcoming TV ads that will debut during the high-profile – and pricey – ad showcase Super Bowl on Feb. 13. The upshot? Even busy Blige can make time for annual women’s healthcare visits.
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