Indegene acquires first healthcare ad agency, picking up physician and consumer marketing expertise
Indegene is building out its life sciences’ marketing business again — this time acquiring a pharma marketing agency.
CultHealth is its first ad agency buy, although Indegene has been “providing advertising and marketing services to life sciences companies for many years,” said Nancy Phelan, senior VP at Indegene and a former pharma commercial leader at both Pfizer and Bristol Myers Squibb.
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