Is that drug ad for me? Peo­ple pay more at­ten­tion to phar­ma DTC for fa­mil­iar con­di­tions, study finds

Drug ads on TV are al­ways telling peo­ple to “ask your doc­tor.” But guess what? Al­most one in five ac­tu­al­ly do bring up a drug they’ve seen in ad­ver­tis­ing dur­ing a med­ical vis­it while one in 10 say they even ask di­rect­ly for the pre­scrip­tion.

That’s ac­cord­ing to a new Deep­In­tent study field­ed as a fol­low-up to an ini­tial deep dive in­to per­cep­tions around phar­ma di­rect-to-con­sumer mar­ket­ing in March. Back then re­searchers at the dig­i­tal health­care mar­ket­ing plat­form found, not sur­pris­ing­ly, peo­ple were see­ing more DTC ad­ver­tis­ing thanks to in­creas­es in dig­i­tal con­sump­tion dur­ing the pan­dem­ic.

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