Listen up pharma: Audio content from streaming music to podcasts is on the rise — and so are ad opportunities
Today’s audio channels are not your grandma’s radio. From digital streaming audio to original podcasts, more ears than ever are tuned into a growing wave of audio content. Pharma marketers are taking another look at advertising options on audio — which is now booming, thanks in part to the pandemic and more people staying at home.
More than 220 million people in the US stream music every month, while 116 million listened to at least one podcast in the last month, according to stats compiled by SXM Media and Pandora. And it’s growing. Digital audio streaming increased 16.4% in the first six months this year when compared to the same time period in 2020.
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