Mar­ket­ingRx roundup: Ab­b­Vie re­fresh­es Skyrizi and Rin­voq cam­paigns; Ab­bott inks Weight­Watch­ers deal

Ab­b­Vie’s long­time cam­paigns for next-gen drugs Skyrizi and Rin­voq re­cent­ly re­freshed with up­dat­ed taglines, im­ages and graph­ics, while still stick­ing to fa­mil­iar themes.

Gone from the Rin­voq TV ads for in­stance is the “your mis­sion” re­frain, how­ev­er, the com­mer­cials still main­tain an ac­tive lifestyle theme with ac­tors shown run­ning he­li­copter mis­sions, box­ing, white raft­ing and spin­ning records as a DJ. Rin­voq is ap­proved to treat mod­er­ate to se­vere ul­cer­a­tive col­i­tis and atopic der­mati­tis or eczema.

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