Mar­ket­ingRx roundup: Am­gen and Sto­ryCorps launch health eq­ui­ty se­ries; Ab­b­Vie's $40M math and sci­ence school opens

Am­gen’s lat­est Sto­ryCorps col­lab­o­ra­tion goes be­hind the scenes in pa­tients’ lives for con­ver­sa­tions about health in­equity. The first 10 au­dio sto­ries in the health eq­ui­ty se­ries in Am­gen’s “Every Pa­tient Counts, Every Sto­ry Mat­ters” cam­paign cen­ter on dis­cus­sions be­tween two peo­ple who know each oth­er.

With Sto­ryCorps’ pri­or­i­ty to “lis­ten, hon­or, share” as a guide, the per­son­al chats be­tween doc­tors and pa­tients, best friends, hus­band and wife, and fa­ther and daugh­ter of­fer an in­side look at the trust is­sues and eq­ui­ty prob­lems in health­care.

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