MarketingRx roundup: Amgen and StoryCorps launch health equity series; AbbVie's $40M math and science school opens
Amgen’s latest StoryCorps collaboration goes behind the scenes in patients’ lives for conversations about health inequity. The first 10 audio stories in the health equity series in Amgen’s “Every Patient Counts, Every Story Matters” campaign center on discussions between two people who know each other.
With StoryCorps’ priority to “listen, honor, share” as a guide, the personal chats between doctors and patients, best friends, husband and wife, and father and daughter offer an inside look at the trust issues and equity problems in healthcare.
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