Mar­ket­ingRx roundup: AS­CO con­fer­ence spot­lights can­cer cam­paign; Hori­zon, AZ lead Clio Health award wins

At the Amer­i­can So­ci­ety of Clin­i­cal On­col­o­gy con­fer­ence, at­ten­dees had a chance to hear can­cer cells — be­ing de­stroyed, that is. “The Most Beau­ti­ful Sound” cam­paign cre­at­ed by Grey Health & Well­ness for the AS­CO or­ga­ni­za­tion and its Con­quer Can­cer Foun­da­tion was set up as a booth with head­phones avail­able for peo­ple to lis­ten to the cel­lu­lar death of can­cer cells.

The work came out of a part­ner­ship with re­searchers at Har­vard Med­ical School who cap­tured the vi­bra­tions of the cell death and tran­scribed it in­to sounds. The idea be­hind the cam­paign was to give peo­ple go­ing through can­cer treat­ment a sound to give them hope.

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