MarketingRx roundup: BioMarin debuts film workshop for people with hemophilia; J&J reups 'You Belong' diversity push
From the team that created the teen collaborative “Hemophilia: The Musical,” comes Hemophilia the movie – this time for grown-ups. BioMarin is partnering again with Believe Limited for a hybrid virtual and in-person workshop for a selected 10 adults aged 18 and older who are living with hemophilia.
Aspiring filmmakers can apply online through May 21 for the chance to participate in the Breaking Through collaboration. The chosen participants will tell their personal stories about the “challenges and victories” around living with hemophilia, while also learning the ins-and-outs of filmmaking, writing, prop selection, decoration, directing and editing. The resulting documentary film will premiere later this fall at a special event yet to be announced.
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