Mar­ket­ingRx roundup: Eli Lil­ly de­buts un­brand­ed ‘mem­o­ry’ is­sues TV ad; Big Phar­mas amp so­cial me­dia spend­ing

As Eli Lil­ly read­ies for the FDA re­view of Alzheimer’s dis­ease can­di­date do­nanemab next month, it’s rolling out an un­brand­ed, 15-sec­ond TV com­mer­cial about “mem­o­ry and think­ing is­sues.” The short ad fea­tures a fe­male voiceover ask­ing her­self ques­tions in­clud­ing “Did I get eggs?” and “Where are my keys?” An­oth­er voiceover chimes in with: “Mem­o­ry and think­ing is­sues keep pil­ing up? It may be more than just nor­mal ag­ing.”

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