MarketingRx roundup: Moderna clues in to ‘Jeopardy’; BMS, Gilead build out clinical trial diversity program
Moderna created a custom clue for “Jeopardy” last week in a new TV ad that adopts the style of the quiz show itself and asks “What is a booster?” The clue commercial came during mRNA vaccine maker Moderna’s collaboration with “Jeopardy” and the biopharma’s sponsorship of its “Second Chance” competition. That two-week competition ended on Friday pitting 18 fan-favorite players who didn’t win the first time around on Jeopardy and giving them another shot at winning — and a spot in the annual Tournament of Champions which began Monday and runs through November.
Keep reading Endpoints with a free subscription
Unlock this story instantly and join 157,500+ biopharma pros reading Endpoints daily — and it's free.