Mar­ket­ingRx roundup: Mod­er­na clues in to ‘Jeop­ardy’; BMS, Gilead build out clin­i­cal tri­al di­ver­si­ty pro­gram

Mod­er­na cre­at­ed a cus­tom clue for “Jeop­ardy” last week in a new TV ad that adopts the style of the quiz show it­self and asks “What is a boost­er?” The clue com­mer­cial came dur­ing mR­NA vac­cine mak­er Mod­er­na’s col­lab­o­ra­tion with “Jeop­ardy” and the bio­phar­ma’s spon­sor­ship of its “Sec­ond Chance” com­pe­ti­tion. That two-week com­pe­ti­tion end­ed on Fri­day pit­ting 18 fan-fa­vorite play­ers who didn’t win the first time around on Jeop­ardy and giv­ing them an­oth­er shot at win­ning — and a spot in the an­nu­al Tour­na­ment of Cham­pi­ons which be­gan Mon­day and runs through No­vem­ber.

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